You can’t win the War for Talent by just finishing your hiring targets. Recruitment Consultants, Job boards, Newspaper Ads, Internal References and direct targeting can get you the numbers. But in today's burgeoning economy, India Inc needs something more. It needs something that will induce the right talent to leave their current engagements and readily accept an offer with you. More importantly, “the element” which will ensure that the talent you currently possess, will spurn other offers and stay engaged with your organization. That “element” is the topic of our seminar – the element of “Employer Branding”.

Brands aren't built in boardrooms - they are built in the minds of your customers. Similarly, Employer Branding is not just a concept - it is that unique space which your company occupies in the minds of your employees – past, current and future. Building a strong employer brand is one thing - communicating it forcefully via different channels is entirely another.

We are on the cusp of significant challenges with respect to attracting and retaining talent. The well-publicized, demographically driven labor shortage is quickly headed our way, and the notion that this will coincide with increasing dissatisfaction in the workplace, along with unprecedented turnover (estimates that 40% of the workforce are prepared to find a new job are alarming) creates the landscape for a perfect storm.

Companies must combat these challenges; they should understand the importance of an increased investment allocation in talent management. Failing to do so could see diminished performance possibilities in the future. The time to start preparing to compete in this challenging environment is now, and employment branding is a long-term strategy that will offer any organization who commits to the process a real advantage.

An employment branding initiative will help perpetuate the right image around your employment experience and engage the talent necessary to accomplish key business objectives in the future. Elevating the exposure of your organization as an employer of choice is necessary to succeed in an environment that is increasingly more employee favorable; where players are coveted, gainfully employed and have multiple opportunities, should they desire a change.

When your organization is on the continuum of brand development and implementation, there is a need to educate your recruitment partners on these aspects. This will not only help you in recruiting the right talent but also enable you to truly realize your investment by increasing your retention rates. The Recruitment fraternity is your single most powerful partner in ensuring that a robust employer brand is communicated to your potential hires.