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Theme :
"Building & Maintaining Relationships with your Candidates and Clients"


In our daily interaction with people we are creating and developing relationships with the people you know, meet, and interact. This is done usually without deliberate considerations. Any business relationship, be with your candidate or your client, you gain knowledge, experience and understanding on different levels about the people in your business, and that affects the way you deal with them. You get experienced in managing the business relationships.

Why do such relationships have to be managed anyway? It seems so planned or deliberate. Why can't they just happen and evolve in their own way? You do your job, they do theirs, and somehow you meet in the middle. Sadly, it doesn't work that way. Managing people effectively does mean a bit of calculation, premeditation and work on your part. Managing business relationships means that you become alert to and aware of changing needs, of difficulties that arise or of issues that need resolving. In business relationship it is important to understand that who is managing the relationship. Are we managing the relationship (CRM) or we are being managed by the candidates/clients (CMR)?

Who will manage the relationship? You or your candidate or client! Everyone has had the experience of ending a phone conversation or leaving a meeting thinking how much better the discussion would have gone 'if only' the other person had been more co-operative or understood more. It seems so logical to imagine that things really would improve if only the other person could see your point of view.. Relationship often goes wrong when you try to have control over it. You try to get other people to conform to your way thinking. When that doesn't happen you feel powerless and then often blame the other person for not meeting your standards or expectations.

People like to buy ( even a job!! ) from the people they like or trust

How often we have noticed that it is not just technical competency or job superiority but our relationship with the candidate that makes him take up the job. No matter how good people's core skills are, the competitive market place requires people to have additional and complementary relationship building skills they haven't been called upon to use before.

Who should attend this program?

This training program/workshop is for recruitment professionals who want to create superlative relationships with their candidate and clients. It is for people who want to harness their experience, knowledge, skills, and capability to achieve and exceed their desired personal & professional goals.. It is for recruiters who find it difficult to offer ‘win-win situation’ to their candidates and clients and clinch the deal.

Deliverables :
  • To understand the basics of relationships
  • To understand the various types of relationship styles
  • To identify one’s relationship building style
  • To develop relationship building skills
Coverage :
  • ABC of relationship (fundamentals)
  • Role of relationship in communication
  • Various types relationship styles
  • Relationship Style Matrix
  • Relationship building techniques
  • Communication using relationship style
  • Maintaining relationships
Learning Outcomes :
  • How to identify the relationship style
  • To develop relationship building skills
  • To use style matrix for effective personal & business communication.
Benefits :
  • Higher productivity
  • Greater job satisfaction
  • Improved customer/client relations
  • Fewer conflicts and less tension in life
  • In fact, at work and elsewhere, this program will likely to change your relationships forever. You will see customers/ people differently, understand them better, and be able to deal with them in a way that can turn every encounter into a win-win situation.
Pedagogy :
  • Case study
  • Group discussion
  • Skill practice sessions
  • Experience sharing
What is special about this program/ workshop?
  • The relationship building style of every participant is assessed and report is provided.
  • Participants will learn relationships building technique in a step by step process called style flexing.

Facilitator: B. Raj

Mr. B. Raj is an experienced Sales & Marketing professional & trainer. He has been associated with leading business schools as adjunct/visiting professor of marketing for the last fifteen years. Renowned for mastery of his subjects and for his charisma as a Teacher/Trainer, he has carved a niche for himself through seminars, workshops, and lectures on “Understanding Consumers”, “The Customer’s Buying Language”, “Sales Presentations & Negotiations”, “Building & Maintaining relationships”, “Rajmatrix” and “The Seven Cs”. He has been also associated with various colleges and universities in North America. A number of organisations have benefited from his services via intensive in-house training. With wide range of talents, skills and hands-on experience in specialized areas, he imparts training with a different approach and the latest in training techniques. He has done a detailed research at doctoral level in the area of consumer behaviour/CRM, and has developed training modules (business process & managment techniques) for companies to enable them to address the emerging needs and lifestyles of their customers. He has presented his research paper on CRM at 2nd annual conference on marketing research at IIM-Ahmedabad. He has presented another research paper on customer relationship matrix at International Marketing Conference of SIMSR Mumbai. Presently, Mr. Raj is the Country Head & Director of a foreign education management consulting company and is based at Mumbai, India.


Venue : St. Laurn Business Hotels, Koregaon Park, Next to Hotel Taj Blue Diamond, Pune
Date : 24th May 2008
Timings : 9:00AM to 5:00 PM
Fees : For ERA Members: Rs. 2400 /- + S.T. per participant, Registrations completed before 17th May 2008 would be at the rate of Rs. 2100/- + taxes per participant

For Non-ERA Members: Rs. 3500/- + S.T. per participant, Rs. 3100/- + S.T. if registered prior to 17th May.

For both categories, 10% discount on fees for more than 2 nominations from an organization.

Please confirm your attendance to either:
1) Mr. Vikas R Bhatia, Infinitum Executive Search Pvt. Ltd., Email: vikas.bhatia@infinitum.in, Contact No: 020- 3252 3667 / 3668
2) Mr. Pramod Thilakan, Associate Director, Email : pramod@era.org.in, Contact No : 098200 01104